TFI - 90 MINUTES

We were tasked by our friends in TBWA Dublin to create this campaign for the TFI’s New 90 minute fare.

As well as an OOH campaign oneMILE was asked
to create a 20’’ Television commercial, DOOH advertising and instagram carousels.

Complete In-Design Document

TBWA Dublin / oneMILE Studio.
Winter 2022

We we’re asked by creative director Paul Ahern of TBWA Dublin to create a stopwatch scene based on preliminary sketches. The stopwatch would have TFI vehicles in constant movement transporting passanges between three key ‘human’ moments.

The project was also requiered to work as a television commercial so rigorous thought had to be put into how the vehicles would traverse the winding landscape without intersecting each other or looking too busy.

Detail

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